Case Study - Transforming education marketing
McArthurMorgan partnered with Sticky Digital to revitalise their online presence, creating a website and PPC strategy that drives over 150 student sign-ups every month.
- Client
- McArthurMorgan
- Project
- McArthurMorgan.com
- Service
- Web development, digital marketing
Overview
In 2019, McArthurMorgan faced a daunting challenge: despite significant investment in their website and PPC campaigns, student enquiries had dried up. Managing Director Alan Morgan turned to Sticky Digital for a fresh approach.
We started by listening closely to Alan’s goals and challenges. Building on their existing logo, we created a branding guide and developed wireframes and visuals for their revamped website. After presenting three distinct design concepts, we refined and implemented the chosen vision.
The new website launched alongside a small but strategic PPC campaign targeting niche keywords. By testing and optimising the campaign, we established a robust return on investment early on. As enquiries surged, we scaled the PPC strategy and continued refining the site with fresh content, SEO enhancements, and user-driven updates.
Today, McArthurMorgan boasts over 150 student enrolments every month – and their success story keeps growing.
What we did
- WordPress
- Frontend design
- PPC
- SEO
- GTM & GA4
- CRM integration
Wow – just superb strategy, implementation, and feedback... as per always!!!
MD of McArthurMorgan
- Increase in website traffic
- 17500%
- Boost in monthly enrolments
- 100x
- Reduction in acquisition costs
- 75%